Quotes Book Vol 1







I HAVE ONLY ONE MESSAGE,  MY BRAND IS MY MESSAGE.




BRAND POWER...
ALL GREAT BRANDS HAVE A GREAT STORY
TO BEGIN WITH.




YOUR BRAND
THE MARK OF DISTINCTION
THE SYMBOL OF BRAND EXCELLENCE.




THE GREATEST LEGACY ONE CAN PASS ON
TO THE NEXT GENERATION IS THE BRAND.
YOUR GREATEST GIFT, THEIR GREATEST ASSET.



ACTIVATE YOUR BRAND
TO
ENERGISE YOUR BRAND.




BRANDs & BRANDING
IS
THE BUZZWORD
OF
THE 21ST CENTURY.





THE FIRST WORD
IN BUSINESS IS THE BRAND.
THE LAST WORD
IN BUSINESS IS ALSO
THE BRAND.
FROM THE BEGINNING
TILL THE END
IT IS ALL ABOUT THE BRAND.





BRAND IS THE BACKBONE
OF THE ECONOMY.
THE CREATION OF WEALTH.



BRAND INVEST
TO CREATE BRANDPRINT.

THE BEST FORM OF INVESTMENT
IS INVESTING IN YOUR OWN BRAND.





VALUE YOUR BRAND
FOR YOUR BRAND
HAS GREAT VALUE.




YOUR BRAND
IS THE CROWN JEWEL
OF YOUR BUSINESS.




THE POWER OF BRANDING...
BRANDING IS MY MISSION!


BE A VISIONARY
IN BRANDING
BE A MISSIONARY
FOR YOUR BRAND
HAVE VISION AND KNOW
YOUR MISSION.




BRANDING
BEGINS WITH A COLLECTION
OF
DEEP THOUGHTS 
FROM WITHIN & WITHOUT.



BRANDING ELEVATES
YOUR BRAND
FROM NOTHING TO SOMETHING 
TO EVERYTHING.




BRANDING
IS THE MATTER OF THE HEART
AND 
THE BRAND IS THE HEART
OF THE MATTER.

EVERYONE CAN UNDERSTAND THE BRANDING,
BUT NOT EVERYONE KNOWS THE BRAND.

KNOW THY BRAND,
DO THY BRANDING.

BRANDS WITHOUT BRANDING
IS MISSING THE MARK.
BRANDS WITH BRANDING
IS MAKING THE MARK.

BRANDING
DEFINES YOUR BRAND.
IT GIVES A BRAND MESSAGE OF WHAT YOUR BRAND TRULY STANDS FOR.


NEVER STINGE & SAVE
ON YOUR BRAND.
SPEND, SPEND, SPEND
TO BUILD YOUR BRAND!
BRAND HAS GREAT WORTH
AND IS WORTHY OF IT ALL.

CAPITALISE ON YOUR BRAND
YOUR BRAND CAN DO WONDERS FOR YOU.

DON’T UNDERESTIMATE
THE POWER
OF BRANDING.
YOU BRAND IT TODAY
IT WILL BE PHENOMENAL TOMORROW.

BRANDING PREVENTS
THE BRAND
FROM LOSING ITS
LUSTRE & POLE POSITION.
IT GIVES YOU a
SOLID BRAND POSITION.


advertising
can only get people in
for a one off purchase
whereas branding
can get people in
for a lifetime.
people remember the brand not the advertisement.

branding is the way to go!

brand smart is not good enough
you have to be brand wise
brand smart is the know what
brand wise is the know how.

brand smart and brand wise
make you a brand genius.

ADVERTISING IS ABOUT CREATING AWARENESS
MARKETING IS ABOUT CREATING SALES
BRANDING IS ABOUT CREATING VALUE
THE BRAND VALUE.

BRANDING MUST BE HOLISTIC
BRAND IT ON THE INSIDE (INTERNAL)
BRAND IT ON THE OUTSIDE (EXTERNAL)

BRANDING IS LIKE
RUNNING A MARATHON
EVERY STEP YOU TAKE
EVERY SWEAT YOU BREAK
PUSHES THE ADRENALINE
AND
INTENSIFIES THE BRAND SPIRIT.

THE SPIRIT OF
BRAND EXCELLENCE
MUST BE CAPTURED
AND EXPRESSED
THROUGH YOUR BRANDING.


THE GREATNESS OF BRANDS...
BRANDS ARE ANIMATE
SHAPE IT, MOULD IT
TO YOUR DESIRE.

BEYOND BRANDS
NOTHING MATTERS
BRAND MATTERS
A MATTER OF PRIDE.


BRAND
STARTS WITH A VISION
PASSION BRINGS IT ALIVE.

VISION & VALUES
ARE
INTEGRAL TO
BRAND SUCCESS.

CREATIVITY & INNOVATION
CREATE
BRAND SUSTAINABILITY.

INGENUITY & CONSISTENCY
STRENGTHEN
BRAND POSITION.

ENGAGEMENT & EXPERIENCE
INSPIRE
BRAND bonding.

DEDICATION & DEVOTION
BUILD
BRAND LOYALTY.

THERE ARE 4 TYPES
OF BRANDS
THE GOOD, THE BAD,
THE UGLY AND THE GREAT.
BE A GREAT BRAND!


IF YOUR BRAND DOES NOT INSPIRE
IT WILL EVENTUALLY EXPIRE
KEEP ASPIRING TO INSPIRE.
BRAND INSPIRES!

TURN YOUR BRAND
INTO A ZENITH BRAND
WITH
ZEAL & ZEST.

THE SKY IS THE LIMIT
FOR YOUR BRAND
SOAR HIGH, SOAR FAR
TO
REACH THE REALM
OF INFINITY.

THE GREATEST ASSET
IS YOUR BRAND
THE GREATEST LIABILITY
IS FAILING TO BRAND
THAT WILL BE YOUR GREATEST REGRET.

seize the opportunity
never let a chance slip by
for your brand.
never, never, never!

THE GREATNESS OF BRANDS...
BRANDS ARE ANIMATE
SHAPE IT, MOULD IT
TO YOUR DESIRE.
there is no such thing
as accidental brand.
incidentally
or co-incidentally
it is always intentional.

a brand is built over years,
not overnight.

THE DYNAMICS OF A BRAND
BORDERLESS, TIMELESS
AND
LIMITLESS.


A BRAND THAT CAPTURES
YOUR MINd BUILDS TRENDS
A BRAND THAT CAPTURES
YOUR HEART BUILDS LONGEVITY.


BUILD A BRAND
THAT SHAKES THE WORLD
BUILD A BRAND
THAT SHAPES THE WORLD.


BRAND COMMITMENT...
ARE YOU INTERESTED
IN BUILDING YOUR BRAND AS A LEGACY?
OR ARE YOU INTERESTED
IN JUST PROFITEERING
FROM YOUR BRAND?


ARE YOU
COMMITTED
TO YOUR BRAND?

COMMITMENT PAYS OFF FOR YOUR BRAND.


THE WWWW OF BRANDS
IF YOU DON’T BUILD YOUR BRAND NOW...
THEN WHEN?
IF YOU DON’T DRIVE YOUR BRAND NOW...
THEN WHO?
IF YOU DON’T HAVE A MISSION FOR YOUR BRAND NOW...
THEN WHAT?
IF YOUR BRAND IS NOT SUCCESSFUL NOW...
THEN WHY?


ALWAYS DO BETTER
AND
BE BETTER
FOR YOUR BRAND.
COMPLACENCY KILLS THE BRAND.


EVERYTHING ABOUT YOU
IS IN YOUR BRAND & BRANDING.


YOUR LOVE FOR YOUR BRAND
IS SEEN IN THE QUALITY OF YOUR BRAND.


YOU HAVE TO
CONSTANTLY CHALLENGE
YOUR BRAND TO
THE ULTIMATE
IF YOU DON’T,
SOMEONE, SOMEDAY
WILL CHALLENGE YOU.


your priority
is the brand.
keep promoting the brand,
the brand, the brand.
that’s it.


BRAND NEEDS TIME
TO MATURE
GIVE ATTENTION
TO BRAND DEVELOPMENT
BE PATIENT
FOR BRAND GROWTH
STAY true
TO YOUR BRAND.


COUNTRY BRANDING...
WEAK NATIONS
HAVE WEAK BRANDS
STRONG NATIONS
HAVE STRONG BRAND
GREAT NATIONS
HAVE GREAT BRANDS
WHAT ABOUT YOUR NATION?


A NATION’S
GREATEST SUCCESS
IS THE COUNTRY BRANDING
AND THE COUNTRY BRAND

GREAT BRAND
BUILDs GREAT NATIONS.


A STRONG BRAND
MAKES A MIGHTY NATION
ONE THAT WILL NEVER
AGAIN BE
COLONISED, OPPRESSED OR SIDELINED.

BRAND LIBERATES THE NATION.


COUNTRY BUILDING IS ABOUT
BLOOD,SWEAT & TEARS
COUNTRY BRANDING IS About
glory, honor & power.


BRAND DIFFERENTIATION...
IMAGINE A WORLD WITHOUT BRANDS
CAN YOU IMAGINE
WHAT IT WILL BE LIKE?


IF YOU DON’T DEFINE
YOUR BRAND, OTHERS WILL AND
MORE OFTEN THEN NOT MORE NEGATIVELY.


when YOUR PRODUCT
IS NOT MARKETABLE
IT IS SIMPLY YOU DO NOT HAVE A BRAND
ONLY BRAND SELLS.


if YOU ARE NOT A BRAND
YOU ARE A COMMODITY.


MOST PEOPLE DON’T BUY THE PRODUCT
THEY BUY THE BRAND.
UNDERSTANDING PEOPLE’S EMOTIONAL DECISION
IS CRITICAL FOR THE BUY IN.


DON’T BE ONE DIMENSIONAL
IN YOUR BRANDING.


HAVE ATTITUDE
IN YOUR BRANDING
HAVE CHARACTER
IN YOUR BRAND.


YOUR BRAND MUST CREATE
A SENSE OF FASCINATION
FULL OF EMOTION
WITH EXPECTATION TO BE DIFFERENT.


HOW DO YOU WANT
YOUR BRAND
TO BE REMEMBERED?

SOME BRANDS GLOOM
SOME BRANDS DOOM
SOME BRANDS BLOOM
GLOOM, DOOM, BLOOM
is how you brand it.


BRAND ENGAGEMENT...
YOUR BRAND MUST FIRST MOVE YOUR HEART
BEFORE it CAN MOVE
THE HEART OF THE WORLD.


BRANDS MUST BE ABLE
TO PUT SMILES ON FACES
bring SATISFACTION TO
HEARTs
&
CONTENTMENT TO SOULs.


GREAT BRANDS WEAVE STRONG EMOTIONAL BONDS WITH CONSUMERS & EMBED THEIR BRANDS IN THE DEEPEST RECESSES
OF THEIR MINDS.


DON’T OVER PROMISE
AND UNDER DELIVER
LIVE UP TO YOUR
BRAND EXPECTATIONS.


GET INTO THE SOUL
OF THE BRAND
SPEAK & DELIVER MESSAGES
THAT Attract them to it.


THE MORE YOU BRAND
THE MORE PERSUASIVE YOUR BRAND
THE MORE ENGAGING
YOUR BRAND is.

why not, not why!


EVERY TOUCHPOINT should
SENd A strong BRAND MESSAGE
AND GIVE A good BRAND EXPERIENCE..


for brand survival
perception must meet expectations.


brand leadership...
CREATE a BRAND
to BE THE BRAND
I AM THE BRAND.

TAKE ON THE
BRAND LEADERSHIP
BE THE BRAND CHAMPION
i am the brand.


it’s not the brand
that fails
it’s usually the leadership
that fails the brand.

BRAND LEADER
must be
DRIVEN BY DREAMS
AND
LIVe THE DREAM OF POSSIBILITIES.


BE A BRAND ACTIVIST
and
A BRAND APOLOGIST
FIGHT and DEFEND
YOUR BRAND AT ALL COST.


AS A BRAND LEADER,
TAKE CHARGE, TAKE CONTROL
AND TAKE CARE
OF YOUR BRAND.


IN A BRAND DRIVEN RACE
ONLY THE ASTUTE AND AGILE
WILL TRIUMPHANT.


BE PROTECTIVE & POSSESSIVE
OVER YOUR BRAND
GUARD YOUR BRAND
ZEALOUSLY & JEALOUSY.


BRAND LEADERSHIP
IS ABOUT STRATEGIC INTELLIGENCE BRANDING.

BRAND INTELLIGENTLY

HAVE INTELLECTUAL CAPABILITY & CAPACITY
IN BUILDING A WORLD CLASS BRAND.


BRAND LEADERS ARE TECHNOLOGICALLY, SCIENTIFICALLY
and INNOVATIVELY DRIVEN.


IT TAKES GREAT DISCIPLINE
TO BUILD GREAT BRAND.
WITHOUT DISCIPLINE
YOUR BRAND WILL NOT SUCCEED
NO MATTER WHAT YOU DO.


BRAND SUSTAINABILITY...
UNDERSTANDING
THE ARTs OF BRANDING
AND KNOWING
THE SCIENCE OF BRAND
TO BUILD
BRAND SUSTAINABILITY.


THE BRAND
IS THE RESILIENT DYNAMO
THAT PAVES THE WAY
TO UNTOLD Stories
of brand success.


RETROFIT YOUR BRAND
WITH
STATE OF THE ART BRANDING
AND
catapult YOUR BRAND
TO
REACH the 4 corners
of the world.


ADOPT POSITIVE BRANDING
TO DEFEND AGAINST
AND ELIMINATE
NEGATIVE PERCEPTION.


BRAND SUCCESS...
INTERNATIONALISE
YOUR BRANDING
AND
PERSONALISE
YOUR BRAND.


MONETISE YOUR BRAND
FOR PROSPERITY AND POSTERITY
IF YOU CAN’T MONETIZE
YOUR BRAND
YOUR BRAND IS USELESS
AND WORTHLESS.


SCORING IS IMPORTANT
BUT MORE IMPORTANTLY
YOUR SCORING MUST MAKE
HEADWAY AND HEAD TURNS.


DON’T BE A
RED OCEAN BRAND
BE A BLUE OCEAN BRAND
DARE TO BE DIFFERENT
DON’T BE A
“ME TOO” BRAND.


THE BRAND MUST BE
THE CENTER OF IT ALL.


PERFECTION IS NOT THE END
OR THE LAST MASTERPIECE
BUT THE CONTINUITY OF MANY MORE MASTERPIECES TO COME.


BRAND MUST ALWAYS BE AHEAD OF TIME
ALWAYS LOOKING FORWARD
and
MOVING AHEAD.


BRAND IN STYLE
WIN IN STYLE
AND
CELEBRATE IN STYLE
ULTIMATELY, ONLY BEST BRAND WINS.



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