volume 2







JUDGE ME
BY
MY BRAND




IN BRANDING
NO SUCH THING AS CAN'T

ONLY
CAN YOU?




WHY BE PHENOMENAL?
WHY NOT?




A PHENOMENAL BRAND IS NUMERO UNO
UNDISPUTED, UNPARALLELED, UNRIVALLED



YOUR BRAND IS THE BEST THING THAT EVER HAPPENED TO YOU

TREASURE IT FOREVER.




A PHENOMENAL BRAND
IS 
CREATIVE
INNOVATIVE
POSITIVE
EXPLOSIVE
AND
EXCEPTIONALLY PRODUCTIVE.




A PHENOMENAL BRAND JOLTS YOUR IMAGINANTION
STIR YOUR MIND
CAPTURES YOUR HEARTS

DOES YOUR BRAND HAVE IT?





SET THE TREND
CREATE THE BUZZ
PUSH IT TO THE LIMIT
TO CREATE 
A BRAND PNENOMENON.



A PHENOMENAL BRAND IS 
CONCEPTUALISED
VISUALISED
ACTUALISED
NOT BORN OUT OF THE BLUE.





BEHIND EVERY PHENOMENAL BRAND 
IS A VISIONARY
THE MASTER BRAND BUILDER.




NEVER BE ASHAMED TO START SMALL
NEVER BE AFRAID TO DREAM BIG

TAKE SMALL STEPS TO CREATE BIG FOOTPRINT
FOR YOUR BRAND.




HAVE A POSITIVE ATTITUDE FOR YOUR BRNAD

LEARN FROM THE PAST
LIVE THE PRESENT
LOOK TO THE FUTURE.




BRANDS GET STUCK BECAUSE 
THEY SETTLE FOR JUST BEING GOOD

GO BEYOND GOOD
BE GREAT
BE PHENOMENAL.




IN BRANDING
YOU MUST HAVE 
THE PURPOSE TO DO IT
THE PATIENCE FOR IT
THE PASSION IN IT.



SOME SAY
POWER IS EVERYTHING
BUT I SAY
BRAND IS EVERYTHING

POWER YOUR BRAND 
BECAUSE
EVERYTHING IS BRAND.




BRANDING
PHENOMENAL BRAND
THAT'S THE ULTIMATE



IT IS PHENOMENAL BRANDING
THAT MAKES YOU GOOD

IT IS PHENOMENAL BRAND
THAT MAKES YOU GREAT

GOOD AND GREAT 
BRINGS OUT THE BEST IN YOU
AND MAKES YOU THE BEST.


THE SEED OF BRANDING
CAN BE FOUND IN THE PARABLE OF 
SOWING AND REAPING

WHATEVER YOU SOW
YOU WILL REAP
IS THE PRINCIPLE OF BRANDING.


BRANDING IS CREATING AND JOINING
THE DOT

IT IS THE CONNECTING DOT
CONNECTING YOUR BRAND TO MILLIONS.



WE ALWAYS SAY
SAVE THE BEST FOR LAST
BUT
IN BRANDING
YOU MUST GIVE YOUR BEST
FROM
THE START
OR
YOU WILL BECOME LAST.


DON’T MAKE
BRANDING
AN AFTERTHOUGHT
IT SHOULD BE
THOUGHT OVER
TO GIVE YOUR BRAND
A SENSE OF PURPOSE
AND
DIRECTION
TO ACHIEVE
YOUR DESTINY.

IF YOU WANT
A BRAND BREAKTHROUGH
YOU MUST
BE INTENTIONAL
ABOUT YOUR BRAND
INTENTION
IS
BETTER
THAN
ATTENTION.

BRANDING PREVENTS
THE BRAND 
FROM LOSING ITS
LUSTRE & POLE POSITION. 
IT GIVES YOU a
SOLID BRAND POSITION.


ONE
PHENOMENAL BRANDING
CAN
CHANGE
YOUR BRAND
FOREVER.

THE PHILOSOPHY
OF BRANDING
IS TO WIN

WISDOM
THE BRAND STRATEGY
INTEGRITY
THE BRAND CREDIBILITY
NOBLE
THE BRAND QUALITY

REALIGN
YOUR BRANDING
TO
YOUR BRAND PURPOSE
FOR
YOUR BRAND SUCCESS
ALWAYS REMEMBER
WHY
YOU FIRST STARTED?

IT IS NOT ENOUGH
TO KNOW
AND
UNDERSTAND
ABOUT
YOUR BRAND
WITHOUT APPLYING
THE RIGHT STRATEGY
YOUR BRAND
CAN’T GO FAR.

DON’T
BE PREDICTABLE
IF YOU WANT
TO BE
A LETHAL BRAND
AND
A LEADER BRAND

BE EXCEPTIONAL.

STAY OUT
AND
MOVE OUT
OF
YOUR COMFORT ZONE

BE
UNCOMFORTABLY
COMFORTABLE
TO BE
A THRIVING BRAND.


IN
PHENOMENAL BRANDING
SPEED
IS
THE ESSENCE
IF YOU DON’T
GET IT DONE
YOU WILL BE DONE.

WHAT GOOD IS IT
IF ONLY YOU KNOW ABOUT YOUR BRAND
BUT NOBODY ELSE KNOWS

TO BE
A PHENOMENAL BRAND
EVERYONE SHOULD KNOW
OUGHT TO KNOW
GOT TO KNOW
ABOUT YOUR BRAND.


THE POWER
OF
PHENOMENAL BRANDING
BREAKING
NEW GROUNDS
BRINGING
NEW IDEAS
BUILDING
NEW STRATEGIES
TO
ACTIVATE YOUR BRAND.


PHENOMENAL BRANDING
BREAKS
UNIMAGINABLE CHALLENGE
INTO
ACHIEVABLE GOALS
TO BRING
UNEXPECTED RESULTS.

BRANDING
IS
A VALUE INVESTMENT
WHICH PAYS OFF
THROUGH TIME
AND
INCREASES IN VALUE
OVER TIME

BRANDING NEVER FAILS.

A PHENOMENAL BRAND
IS INNOVATION DRIVEN

INNOVATION
IS
THE DNA
OF
BRAND CREATION
FOR
BRAND SUCCESS..

DON’T BE
A DYSFUNCTIONAL
OBSOLETE BRAND
REINVENT
REACTIVATE
RESTORE
YOUR BRAND
TO
REMAIN
RELEVANT.

NEVER
DRAG YOUR FEET
IN BRAND INNOVATION
DIG YOUR HEELS
IN BRAND EXPLORATION
EXECUTE
YOUR BRAND
OR
YOUR BRAND
WILL BE EXECUTED.


INNOVATE
YOUR BRAND
TO
INSTIL
STRONGER CONFIDENCE
INCREASE
HIGHER EXPECTATIONS
INSPIRE
BETTER ACHIEVEMENT.


BRAND INNOVATION
IS
THE GAME CHANGER
IN
BRAND DISRUPTION.


CHANGE IS
THE ONLY CONSTANT
IN BRAND INNOVATION

BE THE CHANGE
TO
MAKE THE CHANGE
FOR
YOUR BRAND SUCCESS.

A BETTER BRAND FUTURE
IS CREATED THROUGH
INGENUITY
CREATIVITY
AND
SUSTAINABILITY
OF
THE BRAND.

INNOVATION
CREATES VALUE
TO THE BRAND
AND
IN TURN
THE BRAND
ADDS VALUE
TO THE CONSUMER.


INNOVATE
TO MAKE
YOUR BRAND
A
PHENOMENAL
MASTERPIECE.


BEING IN CHARGE AND IN CONTROL
OF YOUR BRAND
WILL DETERMINE
THE EFFICIENCY AND THE EFFECTIVENESS
OF YOUR BRAND.



A PHENOMENAL
BRAND LEADER
IS AN
ECCENTRIC LEADER
WHOSE
ECCENTRICITY
ELECTRIFIES
THE WORLD
WITH
HIS UNIQUE
BRAND CREATION.



BE EXCITED
BE ENERGISED
OVER YOUR BRAND

HAVE A WINNING
BURNING DESIRE
FOR YOUR BRAND
TO WIN.


BE RADICAL
FOR YOUR BRAND
OBSESS AND POSSESS
UNTIL YOU
PERSONIFY IT.


THERE IS NO ONE
BUT YOU

IF YOU ARE NOT
PROUD OF YOUR BRAND
NO ONE ELSE WILL

TAKE PRIDE
IN YOUR BRAND.


NO MATTER WHAT
NO MATTER HOW

NEVER LET EXCUSES
EXECUTE YOUR BRAND.


LOVE YOUR BRAND
BE INSPIRED BY YOUR BRAND

STAND UP
STAND BY
STAND FOR
YOUR BRAND.


KNOWLEDGE CHANGES
UNDERSTANDING

WORD CHANGES
PERCEPTION

BRAND CHANGES
LIFE.


A PHENOMENAL BRAND
HAS NO RIVAL
HAS NO EQUAL
INCOMPARABLE
INCONTESTABLE.


WHY IMITATE
WHEN YOU CAN
INTIMIDATE?
BE THE BRAND CHAMPION
WITHOUT FEAR.


A BRAND
THAT TURNS HEADS
AND
WINS HEARTS
IS A PHENOMENAL BRAND

A BRAND IN COMMAND.

BE SO GOOD
THAT YOU CANNOT FAIL
A BRAND
SO APPEALING
THAT NO ONE
WILL SAY NO TO IT

A BRAND IN DEMAND.

SPOTTING THE BLIND SPOT

A PHENOMENAL BRAND
HAS THE ABILITY
TO SEE
WHAT NO ONE ELSE
CAN SEE.


WHAT
MAKES THE DIFFERENCE
IS
WHEN YOU HAVE
WHAT THEY HAVE
BUT
THEY DON’T HAVE
WHAT YOU HAVE
IN YOUR BRAND.


THE BEST
HAS NO FEAR
OF
COMPETITION
SIMPLY BECAUSE
ITS UNBEATABLE
IS
THE BEST
OF
THE BEST

BESTBRAND



PHENOMENAL
BRAND VALUES
TO
CREATE LASTING
BRAND VALUE


BRAND VALUES
IS THE CORE OF THE BRAND

BRAND VALUE
IS
THE PREMIUM OF THE BRAND

BRAND VALUES
INCREASES BRAND VALUE.


A PHENOMENAL BRAND
CONFORMS
TO
THE HIGHEST STANDARDS
AND
THE BEST BRAND PRACTICES
TO
INSTIL INTEGRITY
FOR
THE BRAND.


NEVER COMPROMISE
ON THE QUALITY AND STANDARDS
OF
YOUR BRAND

NEVER DISAPPOINT
YOUR CONSUMERS
EXPECTATION AND TRUST
IN YOUR BRAND.


YOU CAN AFFORD
TO LOSE EVERYTHING
BUT
YOU CAN’T AFFORD
TO LOSE TRUST

ONCE
THE BRAND
HAS LOST ITS TRUST
THE BRAND IS LOST FOREVER.


A MAN CAN BE
WITHOUT CONSCIENCE
BUT
A BRAND
MUST HAVE CONVICTION
TO BE A GREAT BRAND
AND
TO MAKE A BRAND GREAT.



INCULCATE
A GOOD BRAND CULTURE
CELEBRATE IT
TO UNIFY THE BRAND.


DON’T GAMBLE AWAY
YOUR BRAND
THE PUNTING WILL NOT
BRING YOU LUCK
IT IS THE BRANDING
THAT WILL

YOUR BRAND
IS
YOUR BEST BET.


ONLY
PHENOMENAL BRAND
HAS THE POTENTIAL
FOR EXPONENTIAL GROWTH.

THE SECRET
TO
BRAND PHENOMENON
IS
WHEN
YOU DO WHAT THEY CAN’T
YOU DO WHAT THEY WON’T
YOU DO WHAT THEY DON’T


PHENOMENAL
BRAND ATTRIBUTES
FOR SUCCESS




WHEN THERE IS NO BRAND VISION
THERE WILL BE DIVISION
WHEN THERE IS NO BRAND MISSION
THERE WILL BE CONFUSION
WHEN THERE IS NO BRAND PASSION
THERE WILL BE DISTRACTION
COMMISSION YOUR BRAND.


THE BRAND
BECOMES STRONGER
WHEN
THE BRAND
PRODUCES
POSITIVE RESULTS.


THE BEST FORMULA
FOR YOUR BRAND IS

S - SEIZE
T - THE
O - OPPORTUNITY

IF NOT
YOUR BRAND WILL STOP

SEIZE OR BESIEGED.


BE
WHO YOU ARE
TO CREATE
WHAT YOU ARE
DON’T FAKE IT
UNTIL
YOU MAKE IT
BE YOURSELF
THAT’S YOUR
BRAND IDENTITY.


BRAND
EXUDES
GREAT CONFIDENCE
ENHANCES
STRONG BRAND IDENTITY
LIVES UP
TO THE BRAND PROMISE.


THE MOST IMPORTANT CONTENT
IN YOUR BRANDING
IS YOUR BRAND MESSAGE
WHAT DOES YOUR BRAND SAY?


THE EXPRESSION
OF BRANDING
WILL CREATE
THE IMPRESSION
FOR THE BRAND

FAILING TO
EXPRESS AND IMPRESS
ONLY DEPRESS
PEOPLE’S EXPECTATION.


MAKE YOUR
BRAND COMMUNICATION
LIKEABLE
LOVABLE
LIVEABLE.

MAKE
YOUR BRAND STORY
INSPIRING
TO CONVEY
STRENGTH
AND
DYNAMISM
OF
YOUR BRAND
TO BE
COMPELLING
AND
INVITING.


TIME AND TIDE
WAIT FOR NO BRAND

BUILD YOUR BRAND NOW
OR
YOUR BRAND WILL BE SWEPT AWAY
BY THE TIDE OF COMPETITION.


PHENOMENAL BRANDING
ARISES
WHEN YOU DO IT OUT OF LOVE
FOR YOUR BRAND.



MAKE A MARK
FOR YOUR BRAND
AND LEAVE A TRAIL
FOR OTHERS TO FOLLOW.


SHOW THE WORLD
YOUR BRAND LEADERSHIP
AND
THE WORLD WILL SHOW YOU
YOUR BRAND SUCCESS.


THE PS IN BRANDING

PASSION
PERSEVERANCE
POSITIVITY
PERCEPTION
PERSISTENCE
PERFORMANCE
POSITION
PROMISE
POWER.



PASSION
DRIVES PHENOMENON BRAND SUCCESS
FORWARD.


TURN YOUR DREAM
AND DESIRE INTO REALITY
BY FOLLOWING YOUR PASSION

BE PASSIONATE ABOUT YOUR BRAND.

EAT,SLEEP AND LIVE
THE BRAND

BE SO CONSUMED
WITH YOUR BRAND
THAT IT DEFINES YOU.


BE OVER THE MOON
WITH
YOUR BRAND
BECAUSE
IT WILL BRING YOU
THE GREATEST PLEASURE
IN LIFE.


BRANDING
IS
YOUR LIFE ODYSSEY
MORE THAN
JUST
A DESTINATION
BUT
A JOURNEY
TO BUILD YOUR LEGACY
FOR ETERNITY.


A SUCCESFUL BRAND
IS WELL ROOTED
WITH
PERSEVERANCE
AND
PERSISTENCE

MOVING FORWARD
DAY BY DAY
TO ACHIEVE PHENOMENAL
BRAND SUCCESS.


BE A BRAND ON FIRE

STRONG
AGGRESIVE
DYNAMIC
SPIRITED
POWERFUL

KEEP THE FIRE BURNING
FOR YOUR BRAND.


HAVE
AN INDOMITABLE SPIRIT
TO BREAK NEW RECORDS
IN THE WORLD
OF BRANDS AND BRANDING.


PERCEPTION IS REALITY
ELEVATE YOUR BRAND
BY
REPOSITIONING YOUR BRAND
FROM
PERCEPTION TO REALITY
THAT IS
YOUR BRAND FINALITY.


POSITIVE PERCEPTION
CREATES
POSITIVE RECEPTION
THAT
GENERATES
POSITIVE GROWTH
FOR YOUR BRAND

NEGATIVE PERCEPTION
UNDERMINDS AND KILLS THE BRAND


WHEN ADVERSITY STRIKES
BE STRONG AND KEEP BUILDING
YOUR BRAND
SO THAT YOU WILL NOT
BE DISAPPOINTED

NEVER GIVE UPON YOUR BRAND.


DON’T LET YOUR BRAND
CRACK UNDER PRESSURE

PREVENTION IS BETTER THAN PRECAUTION.


YOUR BRAND
DESERVES THE BEST
WHEN
YOU HAVE GIVEN YOUR BEST

YOU CANNOT AND WILL NOT FAIL.

MAXIMISE YOUR BRAND
FOR MAXIMUM OUTPUT
TO PREVENT IT
FROM BEING DORMANT.

LIVE UP TO
YOUR BRAND PROMISE

EMBRACE IT
HONOR IT
FULFILL IT.


ESTABLISH
YOUR BRAND CREDIBILITY
TO BUILD
TRUST AND LOYALTY.


KNOW YOUR BRAND
TO LOVE YOUR BRAND
TO MAKE YOUR BRAND
KNOWN AND LOVED


EVERY MOMENT
I LIVE FOR MY BRAND
AND
I LIVE UP TO MY BRAND.


BE DEVOTED
TO
YOUR BRAND
GIVE
YOUR BRAND
THE PRE-EMINENCE
AND
PROMINENCE
ALL THE TIME.


YOU ARE JUDGED
BY
HOW YOU LIVE
YOUR BRAND
MORE THAN
WHAT YOU SAY
ABOUT
YOUR BRAND.


PUT WINGS
INTO
YOUR BRAND
SOAR LIKE AN EAGLE
STRONG
FEARLESS
POWERFUL.


TAKE FULL OWNERSHIP
OF
YOUR BRAND
AND
HAVE FULL RESPONSIBILITY
FOR
YOUR BRAND LEADERSHIP

YOU MUST HAVE
A GRIP
ON YOUR BRAND
AND
YOUR BRAND
MUST HAVE
A HOLD
ON YOU
TO TAKE
BRAND OWNERSHIP.



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